TikTok has become the app that makes normal people into content creators. With the quarantine in place, more and more people are flocking into the app and just starting to create. Speaking with one of the OGs, going back to when it was Musical.ly, The Bunny Barbie sits down with Victoria Jameson Krath, a TikTok creator and social media strategist, to talk about her story and how TikTok is inspiring people to just have fun and do what they love. She also shares some inside scoop about influencer marketing, growing in the platform, and dealing with hate comments. Join Victoria in this conversation as she lets us in on the life of a TikTok content creator and more. While at it, don’t forget to subscribe and join Bunny for the upcoming podcast episodes!
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The World Of A TikTok Content Creator As Spoken By An OG With Victoria Jameson Krath
How are you? I’m excited to chat with you. Before we get into chatting, can you tell everyone who you are, where to find you, and what you’re all about?
Do you still have the same @Victoria on Instagram too?
I wish. There’s the other girl who has @Victoria and I’m super jealous.
Does she use it?
Yes. She has a lot of followers so she’s not going to sell it to me. I’m hopeless.
Your name is so good. Were you the first on TikTok to be able to get that?
Candid info here. We switched our usernames in 2019. We have been trying to get these usernames and knew that they weren’t active. Our TikTok partner/manager hooked us up and we were able to switch them to these names that were taken but they weren’t active. It was accounts that didn’t exist anymore. They got me hooked up.
Do you work with TikTok directly?
We have partner managers. It’s not directly but we have people that help us. I couldn’t cash out of the Creator Fund. I was having issues. I was able to email him. He’s like, “Try this. Send me a screen recording and do X, Y, and Z.” That’s nice. We don’t get directly paid by TikTok except what everyone else does.
You don’t do ads and stuff for them either do you?
I’ve never done a TikTok ad. I’ve done other ads on the platform. Do you know how Gabe has the one that’s like, “Stop scrolling?” I’ve never done one like that. We were supposed to go to a concert. It was in April 2020 so it didn’t happen. We’ve gone to events and stuff with TikTok representing them, but nothing directly like that, nothing too crazy.
Is TikTok your favorite platform?
Yes, 100%, which is funny because I fought my husband for a long time on using TikTok. I didn’t see the potential for income there a few years ago when it was growing fast. Now it’s like, “I’m on it all day every day.”
You’ve been on it for how long?
I’ve been on it for a few years. It’s weird because we got on it when it was Musical.ly. My husband is from Vine. Vine was dying and we had started dating. He’s like, “You should get on this app called Musical.ly. I feel like you would do good pretty girls lip-sync.” I was like, “This seems sketchy.” I had success on there, but I couldn’t see the value in investing a lot of time into it. It was just fun. As soon as TikTok added links in the bio or started testing it because Matt got to be a tester for it. I was like, “Here we go. They’re going to monetize. They’re going to get this up going off the ground.” We got to go to the TikTok launch party in LA when they rebrand it. We were in the OG Musical.ly squad and then got over into TikTok.
You knew it was going to be a thing before it was a thing. I started TikTok at the beginning of March 2020 or something.
When everyone else got bored.
I’m already quarantined. I was like, “Let me get on TikTok.” Who are your favorite creators? What do you like to watch?
I follow many cool creators. I’ve learned so much on TikTok. Over the last few months has been so much education content. The first creators that come to mind is Mama Loz. Her name is Liz Claws. She does skits as Mother Nature and Claire. She does inspirational stuff. She’s funny. I’ve become friends with her through the app. I like my husband. He’s a good TikTok creator. I have to plug him. He does a lot of illusion and comedy skits.
How much time do you think you spend creating TikToks a week? Do you spend a lot of time on it?
I make a lot of TikToks that I don’t ever post too, which is depressing. I need to get it together. I film a lot of footage and pick what I want to do because I’ve been doing a lot of DIY stuff. Some stuff I don’t end up posting. I probably spend 2 or 3 hours a day creating/posting. I try to space it out so that I’m not glued to the app. It happens still though. I’m pretty bad about getting stuck in the scroll and getting glued to it. I spend a lot of time creating content. If I’m not doing that, I’m repurposing that content for other platforms.
What do you do when you’re not creating content and doing other stuff?In the casting industry, your worth is told to you by someone behind the podium. Click To Tweet
We like to watch different series on Netflix. We’re into the superhero thing. I’ve been sucked into the superhero life. We love The Boys on Amazon Prime. That’s our go-to. It’s like, “Do you want to watch The Boys?” We like to travel, but we haven’t been able to do that as much because of everything going on. I hang out with my mom a lot. I’m not that cool.
Where do you guys live?
We live in Dallas. We’re in Texas. It’s finally getting to be fall here instead of a million degrees. We used to live in Florida. When we moved to Florida, I remember packing my fall and winter stuff. My mom was like, “You’re not going to need that.” I was like, “Why? It gets cold in Texas.” When it gets cold in Florida, it’s straight up. It never gets below 50 degrees ever.
I don’t like the cold. I’m from Albany, New York. I appreciate not being in the cold weather. I don’t ever want to take snow off my car ever again. Do you do your podcast once a week?
Yes. I’m on a hiatus because I got overwhelmed with balancing content creation and my coaching staff and everything. I had a bunch of brand deals come in and had to prioritize those. That’s how girls makes money. With the podcast, I post once a week. It’s either an interview or updates about the algorithm, what other people are experiencing a type of thing. I felt like there was nothing out there when I first started my podcast that was featuring creators. I thought it was cool.
From my history and social media strategy, TikTok is the first app I’d seen that takes someone who is a normal person and makes them like a content creator in a matter of weeks. I was intrigued by that. I was like, “What is different about this app? How is this app taking normal people and making them famous?” I dug in. I wanted to approach it from the business side coming from my history in social media, influencer marketing, looking at people’s stories and hearing their experience, and then being able to take that and learn from their experience. It’s different for everyone.
I feel like it’s always changing too. I feel like the algorithm and everything have been crazy in the past few months.
The features, also. In 2019, I was going to make a TikTok about this and I haven’t yet. A lot of people who got on TikTok in the last few months never remember when we didn’t have text on the screen. You couldn’t add text to your video. That was a revolutionary thing. Do you know how people will label their characters? People would write on a piece of paper like “Me,” and be like “My mom.” They would write it and hold up paper. It was a thing. I feel like no one remembers it now. I’m like, “You are spoiled because we used to hold up pieces of paper to label our content.” It’s changed 360 degrees. It’s insane.
Do you use to do dances or did you do more other types of content?
I never have done dances, which is weird because I am a trained professional dancer.
That’s how everyone got famous. I saw your little intro video. It was so cute. It made me want to do one, except I don’t know what I would say about myself.
I didn’t know where I was going to go with it. I started compiling pictures and I was like, “I can talk about this.” I was a professional dancer. I went to college for dance. I thought that was going to be my career. I was older when I graduated and started working and realized that my career was making me sick. I was really unhealthy. I was underweight. I was getting injured all the time. I was depressed. It was not a good industry for me, but I felt I had to go into it. I had put so much time into it. If I didn’t do it, it was like I’m somehow failing, which is funny to me now because no one ever graduated just doing that.
It’s so powerful. My whole following is all young girls. They always ask me for advice and everything too. You don’t have to be one thing. You can do many things. Especially you can give up on things if you’re not in love with them anymore. Dance is one of them too but also your college degree. I don’t think I know one person that uses their college degree for what they went to school for.
You’re a Millennial. In our generation, we were told like, “If you want to get a good job, you have to go to college.” That’s something that’s shifting a little bit because of the costs.
I have no interest in my son going to college.
I said that to Matt and he’s like, “I think that the college experience is good.” While I do think there’s value to living on your own and navigating that. I had to grow up a lot. I also felt the pressure that I had to pursue this career or else I was a failure. It took a few years to get to where I’m at on TikTok, but it’s given me the flexibility in my career that I always wanted. It’s to be able to work from home and do whatever I want, make fun things and have fun doing them. In the casting industry, your worth is told to you by someone behind the podium and saying, “You’re skinny enough. You’re pretty enough. You’re talented enough.” It was empowering to own a platform where I don’t have to be anything enough. I can just create.
Even if you do a deal with a brand, they’re not in control exactly of what you do with it. It’s still in your own outlet and everything. I never thought about it like that.
It’s empowering when you think about it, but it doesn’t happen overnight. That’s the thing that is frustrating. When I first started on social media, people see bigger creators and they think that some people just wake up and have millions of followers. It takes time to develop it. The scariest part is like, “Am I putting all of this time into something that’s going nowhere?”
That is scary, especially if you’re planning on making a whole career out of it and that’s your income. What’s your favorite brand you’ve ever worked with?
I liked working with Whataburger. That’s a Texas fast-food chain, for those of you guys who aren’t from here. We have a lot of fun working with them because we got a lot of flexibility in the content. We’ve done four ads for them between the two of us. They’re easy to work with. I liked the content I got to create for them. My second favorite is f’real. They’re the milkshakes that you can get at the gas station. They are fun. I love their social media account. They engage with their followers. They have someone dedicated to running it. They do a good job. They’ll comment back on your stuff or they’ll see your stuff in their feed and comment on it. I like their presence too.
It’s important for a brand nowadays that’s a consumer business to have such a social media presence and have someone responding to comments. You always see the ones like Wendy’s that has the sassy comments back to people. Do you know what I’m talking about?
They’ll be on the Twitter and there will be the sassy responses. I love that. I used to work for a social media agency when I got out of college. I was a starting performer and I needed to pay the bills. There were people that worked there that did that. It’s called Social Care. They’re dedicated employees that will know the brand voice, know the messaging and will reply to comments in a witty way. It’s a job.
In that job, you have to be in tune with what’s popular. You could go from saying something that’s like, “Okay,” and being totally off and sounding boring.
I couldn’t do it. I’m not cool enough. I’m not hip with the Gen Z stuff. They need the younger crowd to take over that.
It has to be someone like the age of the younger audience to be cool for it. Do you have an agent now?
I was with an agency when I was in college and modeling, dancing and stuff. I took a break for about five years. I don’t have a social media manager or anything like that, but I do have an agency I work with for commercial and modeling stuff. I signed with my same agency again in March. I struggled for a long time with getting back into the modeling commercial world because I felt like I wasn’t thin enough, which sounds stupid. I know I’m super skinny for the average person. Because my body image was so distorted when I was dancing, I didn’t think that any agencies would want me anymore. It sounds weird saying it now. My biggest fear was going back to my agent and her telling me, “I’m sorry, you’re just too big.” I knew that would hurt my soul so much.
Does that still happen?
It depends on the agencies, but back when I was eighteen signing with an agency, I was told by agencies that I was too big. I was like 5’7”, size 0 and my hips were too big. I had a 36-inch hip. It was like pure muscle. I was dancing all the time. I’m like, “I can’t lose weight. I don’t know how that’s even possible.”
I’m super skinny but my hip is 35.
They want you to be like a box. There are many different industries within modeling. The commercial industry has branched out so much over the last few years.
People want to see real people modeling and doing stuff. They don’t want to see the same body type over and over, especially clothes. When you see clothes on someone, you want to see it on different body types. I know a couple of websites have that. There are some websites that everything’s plumped up. I don’t look like that. It’s going to fall off.
It was refreshing because I met with my agency in March, I was nervous. I went in and she was like, “We’d love to have you back.” There was no question of anything like that. They’ve already worked with me so they know I’m competent. At the end when they have me signed my paperwork, she was like, “We need to get your measurements but they don’t matter so don’t worry about it.” That’s a huge shift from being married to your measurements. You need to be 34, 26, 34 to be like, “It’s fine. It doesn’t matter anymore,” which is refreshing.
I can’t think of what the show is but it’s a female comic. It’s on Amazon Prime, but it’s older. Do you know what I’m talking about? She’s in the 40s, 50s. She’s the first female comic ever in New York City. It will show clips of her and every day she wakes up, she measures her thigh, her calf and everything in her body. I’m like, “I can’t imagine living like that,” which was definitely how people used to be.
When I was dancing, I used to take pictures of my body and then stitch them together to make sure I hadn’t gained any weight. It’s crazy. I’m going through my phone and I’m like, “This is not healthy,” but everyone else was doing it. I thought that was a normal way to exist and it’s not.
I’m happy that we’re moving in a direction of loving yourself and promoting more women supporting women, even though everyone still hates each other online. Do you get a lot of hate comments or no?
I was talking to one of my clients about this. She was like, “People start commenting and I’ll just block the word. I have 30 words blocked.” I was like, “I have all 50. I shuffled them out depending on what I’m getting hate for.” Now I’m being harassed because of my eyebrows. I did a Splice ad. If you guys know the app Splice. If you scroll sometimes on TikTok, you’ll see me being like, “Here’s how to use Splice.” The comments on that were like, “Oh my God, her eyebrows.” It’s a bunch of trolls. It’s shocking. They don’t like them.
What about your eyebrows? They look nice.
That’s what I thought. I don’t feel like they are that crazy. The thing now is natural look. I’ve always had bold eyebrows. I’ve always gotten bullied for my eyebrows. They’re like, “Her eyebrows are way too dark.” I’m like, “I have dark brown hair.” People are like, “Her eyebrows are too close together.” I’m like, “You didn’t see it before I waxed my unibrows. They matched my face. I asked my husband like, “Do I have bad eyebrows?” He was like, “They’re just part of your face.” Eyebrows now are my filter. I do get hate.
Probably the biggest influx of hate I ever got was because my husband told me that the old Vine that goes, “And they were roommates.” It’s like a guy was on his porch and a girl walks past. She says on her phone, “And they were roommates.” The guy then turns the camera to himself and goes, “And they were roommates.” It’s super random. He told me that was Chris D’Elia, who was at the time in You. That was what he was known for now. He’s sketchy now. He told me, “That’s that comedian, Chris D’Elia.” I was like, “No way.” I made a TikTok being like, “Do you guys know that this Vine is this guy from You, this comedian.” That was wrong. I didn’t know that. I didn’t fact check it. It was not him. It was a different Viner.
I made this TikTok and it went viral because it was wrong. I wasn’t going to delete it because it was going viral. I was just sitting there. That was the first time I was overwhelmed with hate. It was like comments and messages. People were DM-ing me on Instagram to tell me how stupid I was. I wanted to leave it up because of the views and I felt like there’s no reason for me to be embarrassed for getting something wrong. I feel like that shows people that you can make mistakes. I locked it up and figured I would talk about it at some point. I’m not going to delete something because I’ve got a fact wrong.
When was this?
It was in February 2020. It was also one of those weird delayed explosions. If you’ve ever had that happen on TikTok where you post something and it doesn’t do very well but you keep it up. Several weeks later, it suddenly got one million views. I was like, “What is happening?” It’s on a video that has something wrong in it. It just had to be that one. That’s why it went viral because it was wrong. I get hate. Everyone does to an extent.
I have a lot of common blockers on too. I’ve been pretty good other than people talking about my husband, which I don’t know why people are so interested in him. I was on TikTok Live and he was like, “I don’t even want to be around you. I’m so tired of people talking about me.” He’s not even on social media.
I follow a few influencers who talk about age gap relationships. I was looking at your Instagram. I don’t even feel this is an age gap. I don’t feel like you’re dating a sugar daddy. I never got that vibe.
He’s a lot older than me. He’s 23 years older than me, but we’re like on the same level. I do see a couple of the sugar daddy girls with the guy. It’s very different especially because we have a family. I’m like buying a new purse and going shopping with him and posting videos about it. That’s not my vibe.The average consumer of TikTok wouldn't understand influencer marketing. Click To Tweet
When I was watching your content, that wasn’t the first thing I noticed. Some people make it part of their brand. You’re just like, “Yes, this is my husband.” I don’t understand actual women. You can see their profile and it’s not just a troll. They’re leaving hate comments on people’s stuff. I’m like, “You know we can see you.”
You know that I’m going to repost it.
They want your attention.
They’re like, “You’re bullying me.” I’m like, “I just responded.”
I’ve had situations on social media where I’ll acknowledge someone harassing me or bullying me. They say that I’m bullying them because I acknowledged it. I don’t stop people from bullying them in the comments. I’m like, “Karma, what do you expect?” I have never had the urge to sit on someone’s video. Maybe when I was twelve. I can’t ever think that I would see a woman’s video on my For You page and be like, “I should tell this woman all the things I hate about her.” I just never felt the urge. I do makeup too. I do a lot of things. I’m all over the place. One of the ladies was harassing me about my Splice ad. She’s a hairstylist. She feels the need to tell me everything that’s wrong with my face. I was like, “I’m a makeup artist and I don’t go to the grocery store and tell people, ‘Your blush is way too red or you overlined your lips so stop.’” It’s weird. Why do people want that?
Especially commenting on things that people can’t change. Have you seen the one with the girl whose eyes are more wide set apart and people are bullying her? I saw that. It’s like, “Why even comment on it?” She can’t change it.
What do you think about everything going on with Bella Poarch? Have you seen all the hate she’s getting? It’s insane.
I’ve only seen one thing that someone said that it’s a conspiracy theory or something. She signed with an agency.
We both commented on this video. It was a girl talking about how she was in the military and she’s with an agency.
She joined an agency like Columbia Records or something. That’s why she’s pushing out music or something like that.
I commented on that. I was like, “I understand that the average consumer of TikTok wouldn’t understand influencer marketing.” Especially on TikTok, it’s taken on a new light when it comes to music promotions. There are apps and companies that send you songs to use and we’ll pay you to use the song. It ends up working better for people that do dances and stuff like that. If you’re doing any type of voiceover, they don’t want you, which I don’t do song promos anymore because of that. When people were like, “It’s a conspiracy because she’s promoting music.” I was like, “Do you realize every single big TikToker is being paid to use those songs. It’s not a coincidence.”
Those big influencers, The Hype House, those houses get deals for record labels. That’s how they dictate the trends in music, which is extremely smart on the record labels part. It’s shady marketing. I was talking to one of my friends who’s a lawyer. He was saying that it’s a great area because they’re not promoting a product and they’re not being gifted anything. They’re playing music while they’re doing something else. It’s a weird gray area that they don’t have to disclose that it’s an ad. That will probably change in the next couple of years once the government gets it together.
Do you think so?
The FTC is behind on influencer marketing. It’s hard to enforce. TikTok is still in its first year of visibility. I would say that this music marketing started in January, December, maybe a little earlier. We even met with Universal Music Group when we were in LA. They were looking for influencers to collaborate with, which we’ve never worked with them because they work with big influencers. It’s been going on a while, but people aren’t talking about it because they don’t know. It’s not a conspiracy.
I’ve even gotten emails saying like, “If you put my music in your video, I’ll pay you,” which I don’t run ads or anything on my page.
It’s annoying because there are a lot of those ads that do benefit dancing creators more than anything else. The first TikTok I ever saw from you was you doing the Kourtney Kardashian voice. You had 100,000 followers. You were growing. I was like, “She sounds like a Kardashian.”
I feel like I don’t sound like them.
You have the same tone. I have a low voice. I feel like yours is closer to their tone, the vocal inflection. I can see it. It’s true.
I don’t think I’ve watched a full episode of their show. It’s not like I picked it up. I’ve seen a lot of stuff on social media. I started following them because of this. I never even followed them before. It’s strange. That’s why it bothered me so much to begin with because I don’t want people to think that I’m trying to be them because we’re going to be doing the same thing.
I don’t think you are. I think you have the same voice. Have you seen that guy who does the Jeffree Star voice? He’s like a normal guy. He’s not a Jeffree-type of person. He doesn’t have that vibe. He’ll do the intro from his YouTube videos and stuff. I haven’t seen it in a while. It was funny. If you listened to it with no camera or with no phone, you would be like, “That’s Jeffree.”
I love it when I hear people that sound like other people because I feel like I can hear voices well. I could hear on TV and be like, “That’s that person.” I know the voice, but I still don’t think that I sound like them.
Maybe it’s because you hear your voice through your own ears.
I’ve never been told that in my entire life until TikTok.
I never got told I have dark eyebrows until TikTok. We’ve learned something new every day about ourselves.
Everyone points everything out. I’m going to ask you two questions before we get off. These are two questions I ask my son every night before he goes to bed. The first one is, what was the best part of your day today?
I woke up early, which is hard for me. The best part of my day was getting up early and getting more stuff done.
What did you learn today?
I had a doctor’s appointment and I learned that it’s cheaper to go to a digital visit than it is to go to an in-office visit. Guess who’s going to be doing digital visits from now on? It would be $100 cheaper to do a digital one. I was like, “Why didn’t no one tell me that before I got here?” It’s a PA, but still. Even in the office, who I saw was a PA. It’s the same thing. If you have a doctor’s appointment coming up and they do visits, you can get it for cheaper.
Thank you for joining me. I was happy to have you. It’s fun to talk to you. I’m also going to film a podcast episode on her podcast and she’s going to tell you where to find it.
- TikTok – Victoria Jameson Krath
- Instagram – Victoria Jameson Krath
- YouTube – Victoria Jameson Krath
- Mama Loz – TikTok
- The Hype House – TikTok
- Spotify – TikTalk Radio
- iTunes – TikTalk Radio
About Victoria Jameson Krath
A professional model and dancer by trade, Victoria thought entertainment was the only career she would find success in. She struggled with major depression and bulimia as a dancer throughout college which took a toll on her health and ability to perform. During this time in her life, she began competing in pageants which helped Victoria to embrace her struggles in hopes of inspiring others to do the same. In 2015, Victoria set out on an accidental adventure and (eventually) found major success in the cosmetic and skincare industry with a top-rated social sharing company.
When she started her business, she felt lost, overwhelmed, and full of self-doubt. It wasn’t until she took on a ‘why not me?’ attitude that she began quickly moving towards success. Since then, she has grown her organization to over 700 women, trained on the corporate level as a featured speaker, earned five free trips and a free car, and helped her team accomplish over 3 million dollars in sales. Not only is she a top team leader, but she’s also a top producer with over $100,000 in personal sales. Throughout this journey, Victoria received her Makeup Artist certification and started taking clients in 2016.
Her work was published on the cover of an international beauty magazine a year after she began pursuing her career as a makeup artist. She now works with AI Media in Southlake, TX as their Makeup Department Head and Social Media Director. This career in sales has given Victoria a sense of self-worth and confidence she hopes to pass on to other women through motivational speaking and business coaching. While she offers free coaching to her entire team, Victoria does offer coaching packages for those who want to achieve their goals as a network marker, influencer, or small business owner.
In addition to her career in direct sales, Victoria does consulting for companies looking to grow on TikTok and Instagram. As a certified social media strategist, Victoria enjoys working with She-EO’s and helping them grow their business empire. Victoria has a limited number of appointments for one on one TikTok coaching and has recently launched her signature TikTok Accelerator course.
You might also recognize Victoria as a nationally published model and makeup artist. She’s recently appeared in commercials for Mazda and Gold Bond, national advertisements for TIGI Bedhead, and her work as a makeup artist has been featured in numerous publications. She is an official cover model and virtual instructor for the national workout chain, Hotworx.
In both 2018 and 2019 Victoria was featured on a billboard in Times Square for SeneGence International. Outside of work, Victoria attends LifeChurch in Keller, Texas with her husband Matthew. They are proud fur parents but hope to grow their family sometime soon. Both Victoria and Matt and verified users on the popular video app, TikTok. They enjoy making comedy videos together and filming for their YouTube channel. If you’d like Victoria to speak at an upcoming event, please contact her here.